Title: Keep ‘Em Coming Back for More
Author: Jenna Glatzer
Article:
Maybe you’ve already got good search engine placement. Maybe
lots of sites have linked to you, and people are able to find
your little piece of cyberspace without much trouble. However,
once they’ve been there, do they ever come back?
There are two keys to earning repeat visitors: fresh content and
interactive features.
If you can offer your visitors new articles, columns,
interviews, information, jokes, cartoons, pictures, etc. every
few days, great. But if you can’t, you have another option: let
the visitors work for you. Here’s how.
MESSAGE BOARDS
The simplest way to keep people coming back for more is to put
up a message board. There are several free ones
(http://www.bravenet.com offers a good one) that you can link to
your site with very little effort. It’s not enough just to put
it up there, though. You must also be the ringleader-start
several interesting threads yourself. Give your vistors a reason
to respond to your threads. How?
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